Improving Your Customer Experience

Word of mouth is important to small businesses. If a customer has a great experience they might go out and tell 10 people, sweet! However, if they had an unpleasant experience, they are more likely to go out and tell 20 more. A negative experience can lead to the individual spreading the word about your product or service and ruining your reputation.

There are many ways in which customer experience can be improved. One of the most important things to keep in mind is that customer experience is about consistency and attention to detail as much as it is about delivering on the promises made.

Delivering on your promises should always be at the forefront of your thoughts when making your customers happy.

A lot of small businesses have found that delivering on these three key aspects of customer experience - a memorable, personal, and enjoyable interaction - helps them generate more revenue and retain their customers longer.

An example of this might be if your business has return customers, maybe remember their child's name, or ask them about the holiday they just came back from. It’s a simple thing, but it helps foster relationships. Make a note or two if your memory isn’t the best, so you can show the customer you value them more than just a customer. It’s these personal touches you can offer that bigger businesses can often lack. After all, it’s your business you should be putting in that extra effort for your customers.

Tip: With Bunya you can leave appointment notes to remind you of these extra details, and have those notes at hand for your next appointment.