An A to Z Guide to Running a Small Business

The article talks about how to start a small business, what you need to do to make sure that you are successful, and other tips on how to keep your business running smoothly. 

This article breaks down the process into an A-Z guide, so readers can have all of the knowledge at their fingertips:

A - Advertise: Advertising is one of the best ways to get the word out about your company, and it can be done in a variety of ways. Consider posting flyers near potential customer locations, using social media, or even renting out a billboard if you have the funds.

B - Build an online presence:  One way to do this is through social media platforms like Facebook and Twitter.

C - Create a website: Having an online presence is not enough for potential customers to find you on their own; you need your own website as well. This will allow you to establish your company as an expert in your field and showcase what makes you unique from other businesses in the area or industry.

D -  Don't be afraid to compete: If you are the new kid on the block, don't be scared to take on the other businesses in your industry, despite their size. They might have gotten comfortable, you may have an advantage over them because of how you do business. Be creative!

E - Engage with your customers on social media: Reach out as much as you can through social media and keep in touch with your customers.

F - Focus on your strengths: Lean into what you're good at, see if you can use that to give you an advantage over the competition. 

G - Goals: Set goals to achieve, when you have achieved them set more goals.

H - Help: Don't be afraid to ask for help when you need to. Building a small business can be difficult, if you can get someone else to take on a job you don't have to do, sometimes it is wiser to let them do it than taking on another job yourself.  

I - Identify: Find out what is most important to your customers.

J - Join local groups: Being a part of the community can both be rewarding for yourself and your business.

K - Know your customer: Once you know your customer make sure you're delivering them what they want.

L - Lists, lists and more lists: If it’s on a list it will get done.

M - Marketing: *****

N - Networking: *****

O - Opportunity: Always be on the lookout for opportunities to diversify.

P - Plan out the road ahead: Having a plan is the only way to keep on track. 

Q - Quality of your product or service: A great product or service will help differentiate you in the marketplace and give potential customers more confidence to buy from you.

R - Research: *****

S - Stand out from the crowd: Can you *****

T - Testing the Market: ***

U - Understanding your Industry: ***

V - Value: Provide good value and be different.

W - Word Of Mouth Advertising: *****

X -***

Y - You: You are the difference between this business and every other one. People love the under dog, take advantage of the fact. You're not a faceless corporation. 

Z - Zzzzzzzz: That was a long one, have a break. You deserve a rest.